PlayBranson is a brand that includes both an online tv show--where Branson entertainers are interviewed about their past, present, and future in the entertainment business--as well as an annual printed magazine, available for tourists to pick up in racks around town and get an overall feel for what Branson has to offer.
To emphasize the fun of vacation time, I nestled the logo's 'L' and 'A' together in a playful way and decided on a vibrant orange against a darker purple-blue background. The magazine issues always include a wide variety of vibrant photos and information to get tourists inspired to do something new during their trip.