![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/4d03d10e-e9b0-40ba-aa4a-ccc2332b1f93_rw_1920.png?h=c80c0062995fdd015d97b2c60e3d90a6)
![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/8c6b0748-6e88-4565-b92d-4db74e2b5ba0_rw_1200.png?h=d0e90bf7cb39cf54b0ef85b2cfd557f8)
![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/1a1217c9-a384-48c7-8bf3-2a33baf2f78b_rw_1200.png?h=0165f37002744bd56be52a33a33b7fd6)
![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/3d833aaa-a0a0-408e-9490-34ce6ce19a61_rw_1200.png?h=3a082df05835d52e5e55dd2fc4255762)
![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/848c7409-2d9d-4eb2-8ced-86a871a97799_rw_1200.png?h=e4a182374bf68e88dd287661c29fb294)
![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/7a27d889-32b2-4964-91a0-fd1ad54cb21d_rw_1200.png?h=9b08a05bcd98a3e9114e498491628ef7)
![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/f3d6198f-e6e6-42ec-b7cb-caebf19c20ce_rw_1200.png?h=7a283f5aa162ce24e4c4a1cbb54cbe6f)
![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/b5e31554-1bff-4bb6-80e9-ac29d7f4a42c_rw_1200.png?h=57618762d69288f9823436c862b68728)
![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/667f8ddd-95b5-410f-8067-8cb5ea7f835d_rw_1200.png?h=c52971e5f14bee1abe5a827c98fd95e9)
![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/7b8a335c-6245-496c-8bf4-ba61b2c65ecd_rw_1200.png?h=4b56f2a7cccba1dbfc7723deae621c1b)
![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/73391927-c9bd-4a29-aa2b-b05669fc3573_rw_1200.png?h=d39eadbe58a2174c24cf246282382da0)
![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/30b3e946-b471-4709-97b3-26b69b73d679_rw_1200.png?h=84910bef80501206672fda97619d30a9)
![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/b10b9dd8-b1b2-4f93-8f37-1336b1037010_rw_1200.png?h=ec64b48b673939dcd1929293d227c94f)
![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/fa4a05f9-d46f-42c6-a572-25fc560e9a15_rw_1200.png?h=3b2d146dca357ec1a1547fadde8029fc)
![](https://cdn.myportfolio.com/df5a4096-770b-4250-af4c-c7e5e5e6c88f/bba34def-8e07-4922-90d4-2c82ca183079_rw_1200.png?h=026db2f2d2afb0bcb82ddb62dda494c4)
Lights of Joy Christmas Drive-Thru is the recent rebranding of Branson's Gift of Lights, a paid Christmas light drive-thru display targeted at Branson, Missouri tourists during November through December each year.
I love the Christmas season and was inspired by vintage holiday illustrations that give a sense of nostalgia for a simpler time. With Branson being a destination visited most by the older generation or families with children, I wanted to mimic the feeling of excitement in participating in family traditions and a nod to memories of vacations as children in the family station wagon.
The rebrand, along with a new name, included logo design and color scheme, digital and vinyl billboards, posters, signs, rack card brochures, as well as printed area maps and coupon tear-off pads that were distributed around local businesses for tourists to take advantage of.